Industry News & Trends

What's moving in the TWS market.

Chipset roadmaps, new platform launches and the supply chain shifts that change what earbuds cost and what they can do. Updated as developments land.

Oct 2026
Chipsets

The ANC chipset price war, explained for buyers

Airoha and BES are pushing hybrid-ANC SoCs into the sub-$3 tier. What that means for the retail products you'll see next quarter — and for the BOM of your next project.

Oct 2026
Battery

Why earbud battery cells quietly got better (and cheaper)

New cell chemistry and tighter tolerances have lifted real playback time while BOM cost held flat. A look at the supply-side shift behind longer "claimed" battery life.

Sep 2026
Audio

LE Audio and Auracast: the feature buyers ask about but rarely need

LE Audio support is now table stakes in mid-tier chipsets — but most retail customers never use it. A pragmatic take on whether it should drive your spec.

Sep 2026
Compliance

How certification backlogs are lengthening EU launches

RED and RoHS test-house queues have stretched timelines this year. What to plan for if your launch window is tight.

Aug 2026
Trend

The rise of open-ear and OWS: a category shift, not a fad

Open wireless stereo products are taking real share from in-ear TWS. Why the form factor changes acoustic and antenna design — and which buyers should care.

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